PR Internship

Had a couple of weeks before semester 2 starts so I've been busy finding work placements for fashion week and the summer. So excited that i start helping fashion designer Eun Jeong with the PR in the run up to and during LFW. Watch a preview of Eun's SS 11 collection below.....

Designer name: Eun Jeong

Origin: Korea

Career highlights: “There are many: winning Fashion Fringe 2008; working as a part-time tutor on the Fashion Design course at Kent Institute; developing my own label ‘1st element by hong eun jeong’; designing uniforms for Hyundai Department store staff in Korea; illustrating for an international textile magazine.
I designed three collections in Seoul, Korea and became a manager of the overseas business department at D.S Textile in UK at the same time as running my own label in the UK.

Design background: Eun graduated from Kent Institute with a BA and then completed her MA at Central Saint Martins. She was manager of the Overseas Business Department at D.S. Textile in the UK.

What are your design signatures? “Draping and tailoring.”

How would you describe the Eun Jeong woman? “She isn’t shy. She looks and feels proud of herself because her clothes are unique.”

What's new for you this season? “I’m using digital print for the first time. I have finally achieved the perfect print through a process of trial and error. I am really looking forward to showing the new collection with this new direction.”

Where do you go in London to seek ideas for a forthcoming collection? “London is such an inspirational city, I'm not sure where to start! The V&A is a fantastic place to seek inspiration - I honestly learn something new every time I visit.”

Mary Katrantzou - a/w 10-11

British style is unique and inspired. Recent years have seen an influx of new designers descend on LFW catwalks to give us a glimpse of the future. With digital technology a revolutionary visual language of geometric prints and vibrant colour is being invented and it is shaking the London fashion scene to its core. Mary Katrantzou,  an innovative print and textile expert from Greece via Central Saint Martins is at the forefront of this creative explosion. Her rare combination of energy, attitude and distinctive style has set her on an extraordinary path toward success.
From the giant jewellery and perfume bottle inspired creations of previous seasons that found their way on to the high street as part of a capsule collection for Topshop MK traveled back in time to an 18th Century  court of spellbinding opulence to transform her aw ‘10 silhouette. The ’excessive and decorative’ collection has stayed true to her troupe l’oeil signature style making this season’s pieces recognisably hers but they have now evolved to possess a sensuous sophistication that sets them apart from the rest. With a variety of skirt lengths, high collared vest-jackets and Napoleonic nipped in coats MK successfully sculpted a tailored look for the modern woman. While romanticism was revealed through an array of ruffles, frills and cascading half trains of tulle or lace the real genius of the collection was found in the intricacy and attention to detail throughout. A treasure trove of jewels, pearls, statement accessories and gold embroidery were sprinkled over a regal colour palette of deep blues, pinks and greens.  Ruby red lips gave the collection MK’s seal of approval and the chiming bells of the show soundtrack heralded the arrival of fashions new golden girl.